The Full Story
My father was a professional salesman, my grandfather a professional storyteller. It only makes sense that I would end up telling stories in order to create capital for my clients. After spending 20 years in the broadcasting business, I've managed to step into the shoes I inherited (although at times I still prefer barefoot). When I do, things become simple. A phrase gets turned. A tagline gets tuned. Content is created!
Mission
A frozen tundra stretched out to the base of the cliffs where our hero once stood above the plain. Jagged rocks covered the carcasses of deer and coyotes that had made wrong turns in the winter fog. This is no place for a two piece bikini. This is a place where you need J.Peterman's oiled skin mukluks and merino wool extra insulated socks.
Vision
Fine marble is only uncovered after aging for aeons. Heavy machinery extracts it from quarries that are often as deep as two football fields are long. Carried then, by truck and train, your countertop is carefully measured, designed, and cut to YOUR specifications. Now that you've made the effort to make the center of your kitchen standout, step back and listen as it becomes the center of conversation.
From the Socials:
According to LinkedIn, today is National DJ Day.
When I was in the 7th grade my Dad brought home our first Realistic Brand home entertainment system, complete with a turntable, tape deck, and AM/FM tuner.
In rural Vermont there aren’t many radio stations that come in clearly, but my good buddy Chris and I would plug a five-dollar microphone into the tape deck's auxiliary input and “play DJ” while we recorded the little bits of static and signal that came through.
A few years later I landed my first radio job.
At WKVT I was responsible for playing the local commercials off of a reel to reel machine during the satellite fed Boston Red Sox broadcasts and before locking the station up at night, (which was often late while the Sox were on the west coast, or a game went to extra innings… or both) it was my job to record the overnight weather forecasts which would play for our late-night audience.
17 years old. I was hooked.
After four years of college radio (Two at KUCB and two at WICB) I headed to San Francisco where things fell into place like a mortise and tenon joint in a fine piece of Amish Furniture. Mark G. hired me at KOIT. This led to working with Jay S. and Rodney M. at KDFC and KZQZ respectively. Steve W. hired me at KDND and then later fired me. My firing overlapped with my arrival to the CBS studios on Battery Street in San Francisco where I worked for John P., Surfer Spud, and the late (great) Sean Demery. I also worked alongside a long list of brilliant hosts, producers, sales reps and executives that all inspired me and helped me become the broadcaster I am today.
Those were glory days.
With CBS I developed, wrote, directed, and co-hosted the nation’s only commercial radio game show. I sat down and had intimate conversations with Tom Morello, Dave Grohl, and Davey Havoc. I made stage announcements in front of tens of thousands of fans and performed live auditions for roles in Boston at WBCN, Seattle at KNDD, and K-ROCK in New York City.
Struggling to make ends meet in the Bay Area I left for Aspen, Colorado where Sam S. hired me at KSPN and KNFO.
And then I hung up the headphones (metaphorically speaking) for ten years before Harry W. hired me at WEHM on Long Island.
It’s been a hell of a ride.
Hunter Thompson famously said the music industry is full of pimps and thieves. I haven’t met one yet. He also said it’s a long shallow money trench full of dogs. Woof. There is also a negative side (or so I’ve heard).
